It’s that simple. We combine multiple data sources to create compelling, personalised ads which capture the hearts and minds of consumers. And we do all this in just 5 milliseconds – faster than the time it takes the human eye to even see an image.
Cablato brings you programmatic advertising like you’ve never seen before. Until now, no other company has been able to combine multiple sources of data to drive personalisation and performance. And we do it all the way through the funnel – from start to finish.
Personalised creative, delivered to customers on the
right screen, at the right time, wherever they are.
Before Cablato, blending data with creative was way too expensive and out of reach for most advertisers. Now that’s all changed. Our unique software platform efficiently and cost-effectively interrogates all available sources of consumer data to dynamically generate the most relevant, personalised creative possible. Creative which talks to the person rather than the public.
It’s our belief that an advertising campaign’s success depends completely on the quality of its creative. By simplifying the complexities of programmatic advertising to create highly personalised creative, we’re opening up a whole new world to brands and media agencies. A world where creative personalisation is easy to achieve, easy to afford and easy to implement.
The more we know, the more compelling your creative. While most other companies only scratch the surface of first party behavioural data, our DMP platform connects with any number of data providers to access third party and first party data in your own CRM system for more precise prospecting, retargeting and creative personalisation. It can also collect details of your consumers’ behaviour from your websites as well as partner and publisher web properties. With our DMP, we know your consumers almost better than they know themselves.
Our logic engine then interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. Our logic engine can also keep track of your business needs, by connecting to your Enterprise Resource Planning systems. It can ingest product, pricing and transaction data, then combine this with data on consumer behaviour and other third party feeds to make highly relevant recommendations.
These recommendations are then used to develop personalised creative with uniquely relevant messages at every stage throughout the marketing funnel. There’s no doubt, when consumers see our messages, they know they’re meant for them.
Our high performance, real-time ad server then uses these recommendations to assemble and deliver thousands of variants of personalised creative to reach each and every consumer, whatever they’re viewing on, wherever they are.
Our ad server can deliver dynamic creative through any Demand Side Platform on the market. A full interrogation with a number of DSP partners also allows us to use our logic engine to influence Real Time Bidding
Our customers are already seeing unrivalled value in their display advertising, enhanced
brand experience and up to ten times improvement in media effectiveness.